Best Practice Mission

2023 | Scotland

November 19th – 22nd | Glasgow & Mauchline

What is the Best Practice Mission

The continued success and growth of the Event Atlantic Summit has provided the momentum needed to create a new professional development opportunity. The Event Atlantic Best Practices Missions are designed to provide those new, and seasoned, to the Tourism Event industry the opportunity to learn from those doing the same work in other parts of the world.

With the ultimate goal to take the knowledge of lessons learned in Scotland, and at Host City, to improve the overall quality Event Tourism products in Atlantic Canada.


About the Mission
This trip will be a 4-day experience utilizing the Host City conference in Glasgow as a home base. The mission will also include group opportunities for meaningful conversations with key individuals at the international level, as well as opportunities to explore key surrounding best-practice locations including Kays Curling workshop in Mauchline, Ayrshire, and Glasgow FC Stadium.



Participants will experience: 

  • Key learnings through the Host City conference including, but not limited to, transformative partnerships, media and monetization, AI and digital transformation, leading with policy and evolving sports and formats.
  • A first look at Scotland’s National Event Strategy through to 2035
  • Scotland event culture at its finest through culinary and cultural activities
  • Connections with key international industry leaders in an intimate setting (Ie; group meetings)

Participants selected are required to:

  • Have an Event Atlantic Membership in good standing.
  • Complete the application questions in full.
  • Give permission for photographs to be taken by participants or media highlighting the trip.
  • Participate in all scheduled programming.
  • Be comfortable participating in meaningful conversations.
  • Submit a post-Mission report to Event Atlantic that includes your key takeaways, learnings and experiences.

Who will be selected

For those that meet the criteria outlined, each will be placed in a random draw based on the province they represent.  Five (5) spots are available for this Best Practice Mission, with one (1) space being reserved for each of the four (4) Atlantic Provinces. The fifth attendee will be chosen from the remaining applicants that were not selected for a provincial spot. 

What to Expect on the Mission

Sunday, November 19

Tour of Celtic Park Stadium
Host City Welcome Reception

Monday, November 20

Host City Conference
Host City Dinner reception

Tuesday, November 21

Host City Conference
(including Scotland’s National Event Strategy presentation)
Group dinner key individual(s)

Wednesday, November 22

Group breakfast with key individual(s)
Depart for Mauchline, UK
Departure location TBD
Tour of Kays Curling Scotland factory
Tour and Lunch at local Distillery
Depart for Glasgow, UK
Remaining day on own
Group Farewell dinner

Cost Details

Costs associated with the Host City conference (Ie; registration) and any tickets required for tours will be covered by Event Atlantic

Participants will be responsible for flights ($1,500 – $2,000), accommodations ($100 – $150/night) and meals not included as part of the Host City conference.

Transportation Details

The host venue is within a 5-minute walk of the recommended accommodations.

The host venue and recommended accommodations are a 20-minute cab ride from Glasgow Airport – Attendees are responsible for covering this cost.

Transportation via hired coach will be provided on November 22nd to Mauchline, UK.

All other locations (Ie; Celtic Park Stadium and group meal locations) are within walking distance of the recommended accommodation locations and each other, and do not require hired transportation.

If a participant has mobility restrictions, local taxi services are available for transport between venues.

Accommodations Suggestions

While there is no host hotel, we suggest one of the following properties with close proximity to the Host City venue.

  • Premier Inn Glasgow City Centre (George Square) Hotel | 0.1mile (1-minute walk)
  • Moxy Glasgow Merchant City | 0.3mile (3-minute walk)

About Host City

Host City brings together leading destinations, rightsholders, organizing committees, venues and suppliers for plenary presentations, panels, interviews and workshops on how to attract, host and deliver secure and engaging events with positive long-term impacts.

About Kays Curling

Kays Scotland has created the best curling stones in the world for over 170 years. Their curling stones are hand-crafted to Olympic Standard, and trusted in competition by The World Curling Federation. Cut from Ailsa Craig granite, one of the densest granites ever discovered, with periodic servicing a Kays curling stone should last for decades.

Kays have the sole lease to harvest the only known source of, Ailsa Craig Common Green Granite and Ailsa Craig Blue Hone Granite in the world.  It’s these rich natural resources together with our experienced craftspeople that ensure we continue to produce the world’s best curling stones. 


About Celtic Park

The iconic Celtic Park has been home to Celtic Football Club since 1892. Also known as Paradise, it is one of the most famous arenas in European football, renowned for its amazing atmosphere. The stadium also regularly hosts events and provides conference facilities.  Celtic Park is one of the biggest football stadiums in Europe, making it the perfect place to learn all about the colourful history and heritage of Celtic Football Club from its inception in 1888.