Best Practice Mission

2024 | Montreal

February 29 – March 3, 2024

What is the Best Practice Mission

The continued success and growth of the Event Atlantic Summit has provided the momentum needed to create a new professional development opportunity. The Event Atlantic Best Practices Missions are designed to provide those new, and seasoned, to the Tourism Event industry the opportunity to learn from those doing the same work in other parts of the world.

With the ultimate goal to take the knowledge of lessons learned in Montreal to improve the overall quality of Event Tourism products in Atlantic Canada.

 

About the Mission
This trip was a 4-day experience utilizing the Montreal en Lumiere festival as a home base. The mission also included group opportunities for meaningful conversations with key individuals, as well as opportunities to explore key surrounding best-practice locations including APIK, Bell Centre and Illumi Laval.

 

Participants experienced: 

  • Key learnings through active participation at several events taking place in and around Montreal
  • Montreal event culture at its finest through culinary and cultural activities
  • Connections with key international industry leaders in an intimate setting (Ie; group meetings)

Participants selected were required to:

  • Have an Event Atlantic Membership in good standing.
  • Complete the application questions in full.
  • Give permission for photographs to be taken by participants or media highlighting the trip.
  • Participate in all scheduled programming.
  • Be comfortable participating in meaningful conversations.
  • Submit a post-Mission report to Event Atlantic that includes your key takeaways, learnings and experiences.

Who was selected

For those that meet the criteria outlined, each will be placed in a random draw based on the province they represent.  Eight (8) spots are available for this Best Practice Mission, with two (2) spaces being reserved for each of the four (4) Atlantic Provinces. 

Mission Schedule

Thursday, February 29

5:00pm
Group Introductions
Bivouac
6:00pm
Montreal en Lumiere Launch Party
Maison du Festival
8:30pm
Montreal en Lumiere Site Tour

Friday, March 1

9:20am
Depart for meeting with FAME
Double Tree Downtown
9:30am
Meeting with Festivals and Major Events Canada (FAME)
Maison du Developpement durable
11:00am
Depart for Creos
11:30am-1:30pm
Meeting with Creos Team and Tour of Facility
Creos Headquarters
1:30pm
Depart for Bell Centre
2:00pm
Arrive at Bell Centre (Free time)
3:30pm
Tour of Bell Centre
Bell Centre
5:15pm
Group Supper
Wienstein & Gravino's
Evening
MU Murals by Night!
7:00pm-11:00pm
Sassafras & Throwback Shorties at Montreal en Lumiere
Rogers DJ Booth

Saturday, March 2

4:00pm
Depart for Montreal en Lumiere / Nuit Blanche
Double Tree Downtown
4:30pm
Group Supper
Chez Canton
5:30pm-8:30pm
Expereince Montreal en Lumiere / Nuit Blanche
8:30pm
Depart for AURA Experience
9:00pm
The AURA Experience at the Notre-Dame Basilica of Montreal
Notre-Dame Basilica
9:45pm
Depart of Old Port Montreal
10:00pm
"Nordic Magic" at the Old Port Skating Rink
Old Port Montreal
All Night
Return to Experience Montreal en Lumiere / Nuit Blanche
Nuit Blanche at the Palais
Palais des congres de Montreal

Sunday March 3

TRUWAYZ | POPTRT | GHETTO BIRDS | CLOVERDALE
Rogers DJ Booth
1:30pm
2:15pm-3:30pm
3:30pm
Depart for Casino Montreal
Double Tree Hotel
4:00pm-5:00pm
ARCADE | Moment Factory Installation
Casino Montreal
5:00pm-6:30pm
Depart for APIK
6:00pm-8:30pm
APIK Programming | Jam Session Qualifications
Quartier Latin
8:30pm
Meeting with Tribu Experientiel
Brasserie artisanale L'amere a boire
END
APIK Finals and Best Trick
Quartier Latin
Farewell Gathering
3 Brasseurs

Cost Details

Costs associated with any tickets required for tours and access to events as well as any required group transportation, will be covered by Event Atlantic. 

Participants will be responsible for flights ($500-$700), accommodations ($150-$260/night) and meals.

Transportation Details

The identified hotels are a 25 minute cab ride from the airport – Attendee is responsible for covering this cost

Transportation via hired coach will be provide from one of the hotels to Laval

All other event locations are within walking distance of each other and do not require hired transportation

If a participant has mobility restrictions, local taxi services are available for transport between venues.

Accommodations Suggestions

While there is no host hotel, we suggest one of the following properties with close proximity to the Montreal en Lumiere venue.

  • Courtyard Montreal Downtown
  • DoubleTree by Hilton Montreal

About Montreal en Lumiere 

Held for the first time in 2000, Montréal en Lumière offers Montrealers and visitors each year hundreds of activities to discover through its gastronomic programming, its free outdoor site, its range of shows and the Nuit blanche à Montréal. Located in the heart of the Quartier des spectacles for 25 years, the festival site has become the meeting place for an exceptional snowy experience at a frenetic pace.

About APIK

APIK is a FREE urban event in the heart of Montreal for adrenaline enthusiasts in the Latin Quarter (rue Saint-Denis/Ontario).  Winter activities for all ages (mini snow park, obstacle course, bouldering wall), ski and snowboard competition for snow sports enthusiasts, pop up shops, DJ sets, after parties. The spirit of the mountains comes to town, it’s the perfect opportunity to enjoy winter with family or friends.