Who We Are
Event Atlantic is a membership-based organization dedicated to strengthening the event and event tourism industry across Atlantic Canada.
We represent and support event hosts, municipalities, destination organizations, and industry partners across all four provinces — Nova Scotia, New Brunswick, Prince Edward Island, and Newfoundland and Labrador.
Our purpose is simple:
To elevate the growth, development, and sustainability of events in Atlantic Canada.
We believe events build communities.
They drive tourism.
They create economic and cultural impact.
They shape how the world sees our region.
Our Vision
Atlantic Canada is the desired hosting destination and authentic event experience.
Our Mission
To collectively inspire and elevate the growth, development, and sustainability of event tourism in Atlantic Canada.
How We Deliver
We focus on four core areas:
Education & Empowerment
Providing tools, resources, and professional development that strengthen event hosting capacity.
Facilitated Connections
Creating opportunities for collaboration and partnership across provinces and sectors.
Regional Leadership
Championing the value of events and advocating for industry growth.
Organizational Sustainability
Ensuring strong governance, diversified funding, and long-term resilience.
Founding Partners
Leadership & Governance
Event Atlantic is governed by a volunteer Board of Directors representing all four Atlantic provinces and diverse areas of the event ecosystem.
The Board provides strategic oversight and ensures accountability across the organization.
Day-to-day operations are led by the Executive Director, who works with members, partners, and funding agencies to advance our regional mandate.
Event Atlantic was established through the collaboration of provincial tourism partners and industry leaders who recognized the need for a unified voice for event hosting in Atlantic Canada. Our founding members continue to inform and strengthen our cross-provincial network.
We are committed to transparency, regional representation, and strong governance practices.
Dana Beeler
Tara Lynch
Town of Paradise
Chris Gosse
Julie Arsenault
Lindsay Smith
Founding Members
At the 2022 Annual General Meeting the membership voted to add four (4) ex-officio positions to the board of directors. These four (4) seats will be held by representatives of the Event Atlantic Society’s founding partners.
2025-2028 Strategic Plan
Our strategic plan is our roadmap for the next three years.
It sets the direction for how we will strengthen Atlantic Canada’s event industry together.
Built with input from members and partners, it focuses on four clear priorities:
1. Educate & Empower
Support members with professional development, tools, resources, and practical guidance to elevate the quality of event hosting across the region.
2. Facilitate Connections
Create meaningful opportunities for networking, collaboration, knowledge sharing, and partnership development.
3. Lead Regionally
Champion the value of events. Strengthen relationships with governments and funding partners. Raise the profile of Atlantic Canada nationally.
4. Strengthen Our Organization
Ensure strong governance, diversified funding, member value, and long-term sustainability.
This plan is about growth.
Stronger events. Stronger communities. A stronger Atlantic Canada.
Explore the Full Plan
Download the full strategic plan documents below:
See Our Members
Explore the organizations that make up Event Atlantic’s growing network.
Our Members
Event Atlantic is powered by the organizations that host, produce, and champion events across Atlantic Canada.
Our membership includes:
- Community festivals and grassroots event organizers
- Mid-sized and major municipalities
- Destination Marketing Organizations
- Tourism agencies
- Venues, suppliers and host facilities
- Event companies and industry partners
From small volunteer-led events to large-scale municipal initiatives, our members represent the full spectrum of Atlantic Canada’s event ecosystem.
They are the reason we exist.
They shape our priorities.
They drive the momentum behind our region’s event industry.
Annual General Meeting
Event Atlantic’s Annual General Meeting (AGM) is an important opportunity for members to review our progress, reflect on the year, and help shape the direction of the organization.
Each AGM includes:
- A report on organizational activities and priorities
- Financial updates
- Board updates and elections
- Member engagement and discussion
We are committed to accountability and transparency in our work across Atlantic Canada. Below you’ll find recent AGM packages and recordings for reference.
2025 Annual General Meeting
Information Package
2024 Annual General Meeting
Recording, Presentation and Information Package
2024 Event Atlantic Annual General Meeting Recording:
2023 Annual General Meeting
Recording, Presentation and Information Package
2023 Event Atlantic Annual General Meeting Recording:
2022 Annual General Meeting
Recording, Presentation and Information Package
2022 Event Atlantic Annual General Meeting Recording:
2021 Annual General Meeting
Recording, Presentation and Information Package
2021 Event Atlantic Annual General Meeting Recording: