Best Practice Mission

2024 | Montreal

February 29 – March 3, 2024

What is the Best Practice Mission

The continued success and growth of the Event Atlantic Summit has provided the momentum needed to create a new professional development opportunity. The Event Atlantic Best Practices Missions are designed to provide those new, and seasoned, to the Tourism Event industry the opportunity to learn from those doing the same work in other parts of the world.

With the ultimate goal to take the knowledge of lessons learned in Montreal to improve the overall quality of Event Tourism products in Atlantic Canada.


About the Mission
This trip will be a 4-day experience utilizing the Montreal en Lumiere festival as a home base. The mission will also include group opportunities for meaningful conversations with key individuals, as well as opportunities to explore key surrounding best-practice locations including APIK, Bell Centre and Illumi Laval.



Participants will experience: 

  • Key learnings through active participation at several events taking place in and around Montreal
  • Montreal event culture at its finest through culinary and cultural activities
  • Connections with key international industry leaders in an intimate setting (Ie; group meetings)

Participants selected are required to:

  • Have an Event Atlantic Membership in good standing.
  • Complete the application questions in full.
  • Give permission for photographs to be taken by participants or media highlighting the trip.
  • Participate in all scheduled programming.
  • Be comfortable participating in meaningful conversations.
  • Submit a post-Mission report to Event Atlantic that includes your key takeaways, learnings and experiences.

Who will be selected

For those that meet the criteria outlined, each will be placed in a random draw based on the province they represent.  Eight (8) spots are available for this Best Practice Mission, with two (2) spaces being reserved for each of the four (4) Atlantic Provinces. 

What to Expect on the Mission

As planning continues, while the overall dates will remain the same,  the schedule is subject to change.

Thursday, February 29

Group Supper

Friday, March 1

Group Breakfast
Meeting Event Organizer
Group Lunch
Depart for Laval
Departure Location TBD
Meeting with Local DMO
Group Supper
Meeting with Event Organizer
Tour of Illumi Laval
Departure to Montreal

Saturday, March 2

Tour of Event Site
Meeting with Local Influencer
Experience APIK Competitions
All Night
Expereince Montréal en Lumière and Nuit Blanche

Sunday March 3

Tour of Bell Centre
Experience APIK Competitions
Group Supper with Local Event Organizer

Cost Details

Costs associated with any tickets required for tours and access to events as well as any required group transportation, will be covered by Event Atlantic. 

Participants will be responsible for flights ($500-$700), accommodations ($150-$260/night) and meals.

Transportation Details

The identified hotels are a 25 minute cab ride from the airport – Attendee is responsible for covering this cost

Transportation via hired coach will be provide from one of the hotels to Laval

All other event locations are within walking distance of each other and do not require hired transportation

If a participant has mobility restrictions, local taxi services are available for transport between venues.

Accommodations Suggestions

While there is no host hotel, we suggest one of the following properties with close proximity to the Host City venue.

  • Best Western Plus Hotel Montreal | 700meters (10 minute walk) to APIK site

  • Hyatt Place Montreal Downtown | 700 meters (10 minute walk) to APIK site
  • DoubleTree by Hilton Montreal | 1.2km (17 minute walk) to APIK site

About Montreal en Lumiere 

Held for the first time in 2000, Montréal en Lumière offers Montrealers and visitors each year hundreds of activities to discover through its gastronomic programming, its free outdoor site, its range of shows and the Nuit blanche à Montréal. Located in the heart of the Quartier des spectacles for 25 years, the festival site has become the meeting place for an exceptional snowy experience at a frenetic pace.

About APIK

APIK is a FREE urban event in the heart of Montreal for adrenaline enthusiasts in the Latin Quarter (rue Saint-Denis/Ontario).  Winter activities for all ages (mini snow park, obstacle course, bouldering wall), ski and snowboard competition for snow sports enthusiasts, pop up shops, DJ sets, after parties. The spirit of the mountains comes to town, it’s the perfect opportunity to enjoy winter with family or friends. 

About illumi Laval

 As night falls, Illumi transforms into a 3-kilometer course allowing visitors to experience magical moments by car or on foot. Installed all around the gigantic tree of lights, the brand new configuration of the course offers 18 fantastic tableaux. In total, 20 million LED lights bring more than 30,000 dazzling structures to life.