Event Marketing That Drives Attendance: Fundamentals, Social Media & Media Strategy
Join us for this Atlantic Huddle session with Leah Deveau-McNeill, Director of Marketing Communications at Versatile Management Group.
Great programming gets people through the door once. Effective marketing keeps them coming back and brings new audiences with them. This session is built for event producers who want to move beyond “posting and hoping” toward a more intentional approach to building audience demand.
Leah will walk through the core pillars of event marketing, including how to sharpen your event’s value proposition, use social media to drive real ticket intent (not just likes), and build out media, partnership, and amplification strategies that reach beyond your existing audience.
Whether you’re running a community festival, a sport event, or a multi-day conference, you’ll leave with practical frameworks you can put to work right away.