Sonic Concerts, a producer of Halifax Music Fest, is a Halifax, Nova Scotia–based independent concert promoter dedicated to supporting and growing music across Atlantic Canada and beyond. In its 20+ years of operation, the company has been recognized as Promoter of the Year by Music Nova Scotia and voted Best Promoter by readers of The Coast.

Proudly locally owned and operated, Sonic Concerts presents a diverse range of events – from family entertainment and comedy to club shows and outdoor festivals – while championing homegrown talent and creating opportunities for artists and communities throughout the region. The team has also partnered with an array of festivals and organizations – including the TD Halifax Jazz Festival, the East Coast Music Association, Music Nova Scotia, and the JUNO Awards, among others – to bring live experiences to the East Coast.