The Event Atlantic

Event Summit 2021

October 6th – 8th | Halifax, Nova Scotia

Event Atlantic Summit returns to focus on the positive!

Despite a 1-year hiatus due to the COVID-19 pandemic, the Event Atlantic Summit returned in 2021! The Event Atlantic Summit was hosted with two critical goals in mind:

  • Increase education and understanding of major event hosting.
  • Provide networking opportunities for event leaders and the supporting event eco-system.

This year, the Summit highlight the priorities within Event Atlantic’s recently developed 2021-2024 Strategic Plan: Education, Empowerment, Connections, Leadership & Sustainability.

Registration is Closed

See the current summit details here:

Check out the current Event Summit

The 2021 Summit Schedule

Wednesday October 06

12:00pm-5:45pm
Registration/Check-in (Lobby Level)
7:00pm
Delegate Event | HFX Wanderers FC vs. Forge FC (Transportation to Wanderers Grounds departs Westin at 6:00pm)

Thursday October 07

7:30am-8:30am
Breakfast
8:30am-8:50am
Welcome
8:50am-9:30am
What's Staying | Fireside Chat with Dr. Strang and Events Nova Scotia
9:35am-10:25am
A Few Good Stories | Live Q&A with Brett Kissel
10:25am-10:40am
Break
10:40am-11:35am
The Power of Events | Mayors Panel with Amanda MacDougall (Sydney, NS), Roger Caissie (Shediac, NB), Matthew Jelley (Resort Municipality, PEI)
11:40pm-11:55pm
Keonté | Musical guest performance in partnership with Nova Scotia Music Week (Truro - November 4th-7th)
12:00am-12:40pm
The Best Event Experience | Event Atlantic 2021-2024 Strategic Plan Presentation
12:40pm-1:40pm
Lunch | Excellence Awards with host Michael Harrison, Comedy Ventriloquist
1:45pm-2:45pm
Connecting Communities | Atlantic Venue Partnership with Matt Moore (Rath Eastlink Community Centre), Paul MacDonald (Centre 200), Sheena McCrate (Mile One) and Michelle Vest (Garcelon Civic Center)
2:45pm-3:00pm
Break
3:00pm-3:20pm
Kim Harris | Musical guest performance in partnership with Nova Scotia Music Week (Truro - November 4th-7th)
3:20pm-4:00pm
Planning for the New Normal | The Future of Sport Tourism in Canada with Grant MacDonald, Sport Tourism Canada
4:05pm-5:00pm
Atlantic Canada Event Attraction Models | Examples of strategies from different centers with Ross Jefferson (Discover Halifax, NS) | Tanya Haywood (City of St John’s, NL) | Laurel Lea (City of Charlottetown, PE)
Day 1 END
Dinner on own

Friday, October 08, 2021

7:30am-8:30am
Breakfast
8:30am-9:30am
Join The Club | How to motivate the region to rally around an event
9:35am-10:35am
Online All The Time | A new platform from Adrenalin
10:35am-10:50am
Break
10:50am-11:10am
Dave Sampson | Musical guest performance in partnership with Nova Scotia Music Week (Truro - November 4th-7th)
11:10am-11:45am
Small Doesn't Mean Not At All | Hosting smaller scale events in small municipalities with Denis Leblanc (Town of Shediac, NB) and Julie Arsenault (Shediac Lobster Festival / Hom'Art Festival)
11:50am-1:10pm
Lunch | Closing Keynote with Alexis Miller ( PWHPA) & special message from Jayna Hefford (HHOF Inductee and 5-Time Olympic medalist)
1:10pm-1:25pm
Closing Remarks

The Excellence Awards

In a celebration of the accomplishments in 2019 and the resilience of events hosted in 2020, Event Atlantic launched its new Excellence Awards at the 2021 Summit.  With categories that shine a spotlight on the success of events in the region, and on those that work behind the scenes, the Excellence Awards was a celebration to launch our industry into a brighter future of full stadiums and busy stages.

​To learn more about the Event Atlantic Excellence Awards, CLICK HERE.

Presentations & Recordings

Recorded Sessions:

Downloadable Presentations:

2021-2024 Strategic Plan

2021-2024 Strategic Plan

Download the PDF below

English PDFFrench PDF